Preference Ultra Platinum hair lightener Unisex which loses its firmness faster

which loses its firmness faster

which exfoliates the stratum corneum

the Essential Lights series is perfect for the care and repair of fine and delicate hair

Vitamin E is an antioxidant that fights free radicals

It absorbs quickly without leaving a greasy layer

Preference Ultra Platinum hair lightener Unisex which loses its firmness fasterPrfrence Ultra Platinum by L'Oral Paris, thanks to its innovative brightening technology and patented high resistance dyes, provides extreme lightening power up to 9 levels. Luxurious durability of a shiny and noble color and the effect of long lasting and pure platinum. The new Strengthening Conditioner intensely nourishes the hair and reduces breakage. Enriched with purple dyes to neutralize yellow reflections. Hair is up to 5x stronger *. *